Digital out-of-home networks are effective communications and advertising systems, delivering information at the “point of consumer” utilizing digital signage technology. Information is easily controlled, distributed and customized across the network, serving customers and visitors in a variety of venues.

Digital Out-Of-Home Media Primer

Monday, December 27, 2010 DOOH, Interactive

Dismantling of EDSA Guadalupe "Mother of all Billboards" Proceeds

Dismantling of the EDSA Guadalupe "Mother of all Billboards" is proceeding. Dismantling began sometime in quarter 2 of 2010 but had to be stopped. Dismantling proceeds this December.

Dismantling of EDSA Guadalupe "Mother of all Billboards" Proceeds

Thursday, December 23, 2010 All EDSA

PhCare on SLEX

PhCare Billboard on SLEX; Placement on Carranz structure.

PhCare on SLEX

Thursday, December 23, 2010 All SLEX, Southbound SLEX

EDSA Harvard Southbound Billboard

Last remaining site between Guadalupe and Buendia.

Book now.

Contact OOHResource.

EDSA Harvard Southbound Billboard

Wednesday, December 22, 2010 All EDSA, Southbound EDSA

New Touch Screen Digital Signage Units Installed in Rockwell

Rockwell Powerplant Mall installs new touch screen digital signage. Go ahead, touch the screen and play with it.

New Touch Screen Digital Signage Units Installed in Rockwell

Wednesday, December 15, 2010

Azarro's Enrique Igelsias versus Hayden Kho.


EDSA has now become the boxing arena for brands. As shown in this picture, Enrique Iglesias in the background for Azarro goes head to head with Hayden Kho for the latter's line of perfumes.

EDSA Guadalupe has now become a crucial battle ground billboards and out-of-home media.

Out-Of-Home Media is now the second top awareness builder for brands.

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Need an EDSA billboard? Click: Contact

Battle of the Perfumes on EDSA Billboards

Monday, November 29, 2010

EDSA BILLBOARD of Willie : EDSA Lion's Road leading to EDSA GUADALUPE.

EDSA BILLBOARD of Willie : EDSA Lion's Road leading to EDSA GUADALUPE.

For more billboards and out-of-home media, click http://oohresource.blogspot.com

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October 28, 2010 Commentary

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Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In my recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, I cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More

EDSA BILLBOARD of Willie : EDSA GUADALUPE Southbound

Thursday, October 28, 2010 Northbound EDSA, Southbound EDSA

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Wednesday, October 27, 2010 Featured